NFBPA | Southern Piedmont | Membership Campaign

Each One ... Reach One ~ NFBPA Membership Matters!

Recruitment Tips ...

Here are a few tips to help make your recruitment efforts successful.

1. Familiarize yourself with NFBPA member benefits. Also be positive and upbeat. Prospective members are more likely to join if they hear about NFBPA from excited members.

2. If your prospective member needs more information before deciding to join, leave them with our National brochure and refer them to our website (www.nfbpa-charlotte.org). Both detail member benefits and services and includes a membership application.

3. Follow-up with prospective members is very important. Wait a few days, then initiate your follow-up. This simple gesture will deliver amazing results in your recruitment efforts.

4. Identify your best prospects. Unfortunately, NFBPA is not for everyone, so approaching the right people is critical to your success. Some suggestions include co-workers, professionals in your area and nonmembers who attend chapter events.

5. Objections; Excuses. You've heard them before. Well, being well informed makes tackling them a lot easier. If prospective members have reservations about the cost of membership, be straight forward. The cost of membership is very small given the amount of resources NFBPA offers and its global network. If they say they belong to a professional association, ask which one and make sure they know NFBPA is the primary association dedicated to the promotion and development of the black public sector professional. Practice addressing these and other objections you expect to hear; then you'll be armed with effective answers.